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Peter Wright

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What are Prescriptive Analytics and Why Should You Care?

Posted on Jul 4, 2018 1:54:06 PM by Peter Wright

Did you just read that title and think, “I know what predictive analytics are”? If you did, don’t feel bad, most people I talk with think prescriptive and predictive are the same thing, or they haven’t given it a thought.

Predictive comes from the root “predict”, as in “I foresee that something will happen”.

Prescriptive, on the other hand, is rooted in the word “prescribe”, meaning “to recommend something beneficial or to state that an action or procedure be carried out.”

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